Updated: Dec 21, 2020
I know that’s a bold claim, but hear me out for a second.
As most businesses are pivoting to an online presence, it’s becoming more important than ever that brands are able to connect with their audience in a genuine way.
There are so many new websites and businesses rising out of the shadows of the internet. You may feel like your business along with its content is drifting away in the endless sea of information that is Google.
But you have a strong message to share with the world.
Something that you know will benefit the lives of millions of people.
Only one problem: your words aren’t quite matching up with that.
Something feels forced — you can’t get it quite right. Your message just isn't showing up how you want it to. On top of that fuzzy feeling, you find yourself feeling like you never have enough time to get this work done.
And let’s be real for a second here — as a business owner I know that on top of sharing your knowledge, you’re also looking for some combination of the following:
Authentic engagement with your customers, while building brand awareness.
To increase your revenue.
To increase credibility and authority on search engines as well as in your industry.
Make an impact.
Okay, so you’re realizing that you don’t have the time (or the constant motivation — fear not, you’re only human) to set aside hours of time for researching, writing, revising, rewriting, and so forth.
And while this may feel like “no-biggie” to you at first, as your business begins to build momentum you’ll start to understand just how crucial it is that you’re authentically engaging with your audience… and not just trying to sell your product.
In fact, research has shown us that if you're unable to engage with your audience online in a way that feels genuine and beneficial to them, then you’re losing out on millions of dollars worth of sales and opportunities.2
Don’t worry though — you are not alone and you’ll be happy to hear there’s an easy fix for this problem.
All you’ll need to do is to find yourself a copywriter.
A what? — A copywriter. Someone whose job is to make your business money while communicating effectively and honestly with your audience. They share not only what you have to offer, but they provide content that is relevant and informative to your target audience.
Having the opportunity to work with a copywriter will not only increase your business’s revenue, but it also gives you the opportunity to explore your own brand/company from a unique vantage point: learning how to grasp your target audience’s pain points and turn them into raving customers.1
So, let's break down what exactly a copywriter is, and how they benefit your business.
What is copy and why is copywriting important?
Copy is a type of written marketing that establishes an authentic, humanizing relationship with your reader while evoking emotions in them, making them feel inspired to act now.
Where are they inspired to act, you might ask? Wherever your call-to-action (CTA) is. A call to action is a strategically placed piece of content that converts a prospect into a potential customer.
Different CTA’s can include:
Getting someone to subscribe to your email list
Buying your product or service
Signing up for an event
Downloading your free eBook
Scheduling a call or consultation with you
If you think about it: every way that you communicate with your customer in and of itself is some form of marketing.
And that marketing takes on many shapes and forms.
Some of them could look like informative blog posts or a sales page that converts.
Some could look like a welcome sequence for your new email subscribers. Or the copy on your website showing people that you hold the solutions to their problems.
This is where I come in to help you. I write copy that speaks your customer’s language, provides real value for them, and also earns you more money and authority in the process.
It’s a win-win.
Okay, it’s visualizing time. I’m going to need you to tap into your wildest imagination for a moment. Don’t worry, no unicorns here unless that’s what you see for yourself.
I want you to picture your business.
Not where it is now. Picture your business in its most optimal state. What is the end goal for you?
How do you feel at the end of every day? What’re some emotions that come up for you?
How are you changing the world?
Are you creating a conscious workplace for like-minded people?
There’s really no limit to the amount of value a quality copywriter can bring to your company.
You want to build trust with your customers.
You want to show them that you understand where they’re at.
You want to show them that you have the tools to get them to where they want to be.
Hiring a copywriter is a substantial way for all those beautiful things to happen… and then some.
Benefits you’ll gain when you hire a copywriter
Hiring a copywriter saves you time & preserves your energy for more valuable tasks.
Remember when your business was solely what you were passionate about? Before you needed help with shipping and creating products, or managing online courses, it was a one-man band, and that star performer was you.
As your company begins to grow, scaling will be necessary. You start hiring out the pieces of the business that no longer require your attention: payroll/invoicing, social media, etc.
So why should your written words be treated any differently?
Just as you recognize your zone of genius may not be writing, your copywriter recognizes that it’s theirs! Writing and research are passions. They want to share their gift, just like how you want to share yours. It’s no secret that a great copywriter will be just as excited for your successes as you are.
With the hours of free time you'll have from offloading your writing to someone who's jam is to be with their laptop and their words, you'll have the capability to bring moments of inspiration back into your day-to-day.
Everyone needs their walk in nature (or their version of it)... am I right?
Hiring a copywriter earns you money.
When you’re able to instill a sense of trust — you’ll get financial results, yes. But more importantly, you gain a real relationship with someone who's as passionate about your business and mission as you are.
You share similar values, views, and visions.
You’re also hiring someone who writes for a living, so make no mistake that you’re letting yourself work with the best of the best.
Well-written copy is responsible for producing hundreds of millions of dollars worth of sales annually. And that number is only continuing to grow.
With more money going into your business, that means more for what you value in life:
Donating to causes that you believe in — whether that's to a local charity or investing in an aspiring new business.
Being able to provide financial stability to your rockstar team (and yourself!).
More of what brings you joy — those herbal supplements, a yoga retreat you've been internet stalking, anything that your wildest heart desires.
Remember: the reasons for your entrepreneurial journey should be woven with what only you feel fulfilled by. Continue listening to your inner voice even if it feels challenging, I promise you'll thank yourself.
Hiring a copywriter builds trust & rapport with your audience.
A copywriter’s job is to research and deliver unbiased, relevant content to your audience. So, doesn’t it make sense that a potential prospect is more apt to go with your business if you’re providing content that’s free, current, and about what they’re looking for? In fact, 3 out of 4 consumers prefer informative content over an advertisement to learn about a product or brand.4
They want to know that what you have to offer is genuine and that they can feel safe trusting you. Totally normal.
That’s where having a copywriter will come in handy. Their ability to research both consumer and business needs will ensure that everyone’s needs are met, and that the benefits are mutually split (aka more money for you and more transformational moments for your clients).
What to look for when hiring a copywriter
You feel like you’re ready to take those next steps.
To bring someone into your business that will speak your language and help you get your voice out to the people that need it.
There are a few things that you want to keep in mind when searching for your ideal copywriter.
During your initial call with them, ask yourself these questions:
Do they understand your goals and vision?
Do they know who your ideal audience is and how to speak to them?
Are they bringing value to you?
Do you feel prioritized and heard by your copywriter? Do you feel like they’re understanding the essence of what you’re trying to say?
Are you inspired by their work?
Are expectations clear and acted on?4
At the end of the day, your copywriter is there to make your life easier.
What to do next…
If it feels like a match made in heaven and you can’t wait to watch your business begin it’s a life-changing journey, then you are ready to hire a copywriter.
Not just that, you’re ready to uplevel your communication with your audience in a way that grabs their attention, connects on a genuine level, and inspires them to take action.
You’re ready to hire someone to help you get your message out to the world — in your voice. I would love to help you on your business journey.
Email me, or click below to schedule a call so we can figure out how professional copywriting will enhance your business and ease your stress!
Schedule your free discovery call today!